As January draws to a close so, too, does the sale season. This is a great time to go as you will find that the majority of stock has now been cleared, leaving you a pared-back, less-daunting rail that has been edited to a few pieces at a further reduced price. So, if you haven't been able to brave the sales yet due to fear of confusion, cost and co-shoppers, now is the time to go. To save you from near-misses and a serious-faced bank manager calling you on Monday, here is my How-To guide for facing the infamous January Sales.
1. Get ahead for Spring
Winter is over. It may still be cold, but it is now time to look ahead and buy pieces that will take you through to the warmer (yet still wet) season. Don't spend your hard-earned buck on a feather-down coat you will be able to wear for all of four weeks, only to be put into storage and forgotten until next winter (when you will,
of course, convince yourself all your coats are simply inadequate and you must buy a new one to see you through the cold, wet and windy weather).
Look for pieces you can enjoy up until the heat wave hits (I laugh at this cruel joke enjoyed by many who reside in the UK) and the light, white cotton comes out to play. My favourites for this is French label American Vintage and the entire collection from Splendid, both of which can be found in the sales right now at boutiques such as Liberty and Matches. Great pieces to look out for also are 2-Ply cashmere and silks which will regulate your body temperature up until you switch on the air-con.
2. On the clock
You're short of time, and your patience is running thin. Don't waste your efforts aimlessly searching for something when you're not even sure you know what 'it' is. Stores have set opening hours and, unless you enjoy being dragged out by security at 6pm, keep an eye on the time. Whether you allocate one hour, 30 minutes, 15... it's up to you. Just avoid that sinking feeling when you look at the time and realise you have wasted two hours at the jewellery counter, drawn there because it's sparkly and completely out of your budget.
3. Do your research
Before you head off to the shops, have a clear idea what you want to achieve, and where the best places for this may be. If you are looking for a reduced Sat Nav, you're wasting time looking in Reiss. Target the places you want to go first then, once you have picked up the bargain you intentionally set out for, that is when you can enjoy perusing the shelves of random stores.
The internet is a great resource for comparing prices, but don't ignore the most important factor of physically going out to the stores. You are able to try before you buy, meaning you can feel the weight and texture of fabrics, buy the right size and avoid any hassle in returns.
4. Be ruthless
It's not working for you, but you buy it anyway,
just because it's a great price. How many times will you end up wishing you had walked away and put the money towards something else?
By all means, pick it up, look at it and try it on. But it's not a bargain unless you need it, and if you don't feel an instant connection, move on. Chances are, it will still be there after a coffee and time to think- particularly for those bigger purchases.
And last, but not least...
5. Get a good pair of shoes to see you through all that pavement-pounding
By 5PM you will have lost a few pennies, and gained a few blisters. Don't wear heels, do wear 'sensible' shoes that are easily taken on and off for all that fitting-room action you'll be seeing!
Photo Credits: Telegraph, American Vintage, Bizreport, AnimeMay