Wednesday, 11 December 2013

Goodwill's gone viral!

WestJet airline has outdone itself this year, an impressive feat after last year's Toronto-based flash mob. By placing an electronic Santa chatbox at the departure gate of two Canadian airports, passengers were brought to tears (of joy) when their Christmas wishes were made into a reality.

The short YouTube clip has taken this story worldwide, and over the course of the day the WestJet Christmas 'miracle' video has received over 7.6 million hits.

It was a wonderful PR stunt which left me with a warm feeling inside. Watching men, women and children of all ages enjoy the spirit of giving, it was just last night I was having a conversation about how the Christmas magic sadly disappears after childhood. I am happily proven very, very wrong.

All I want to know is, what will they do next year?



Video credit: West Jet

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