We seem to have once again hit the season of a collaboration hysteria, with the promise of Alexander Wang for H&M and the already successful Marques' Almeida for Topshop range that was released this month.
I managed to grab a slice of the action, and was surprised with how good the quality actually is. That sounds scathing, but when I have already worked with Marques' collection in Matches, the bar is set remarkably high. I therefore didn't go crazy with the buying, and just went for low-key pieces guaranteed to delight me through to spring.
Two weeks later, I am scanning the remaining stock online, and am surprised by how much is left. It could have been more successful, perhaps, if Topshop had pushed the PR as much as an H&M collab. Maybe it comes down to Marques' being still too under the radar for mainstream shoppers... either way, it remains that I will be having a second hit very shortly.
The '90s are back, baby.
GT-C.
Photo credit: Cropped Magazine; Elle
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